Engagement Rate Considerations When Scaling

Engagement rates with scaling are a truly exciting prospect. This is because these rates represent a challenge to you. How do you get them to increase? What are promotions that you can run or special marketing campaigns you can develop that will help you to drive up your engagement rate and really get your customer base interacting with you? After all, a satisfied customer is the best evangelist that your business can hope to have.

One important thing to realize with improving engagement is that you will likely need to test things out a bit. Perhaps the content is not eye-catching enough that you use in your marketing. Maybe the writing you use doesn’t jump off the page and attract your customer’s attention. Whatever the cause might be, do not hesitate to find what the sweet spot needs to be when it comes to developing your content for marketing.

A key here at this point is to discuss budget, especially since you will need to invest in order to improve your engagement rate. One thing that is worth emphasizing is that improving your engagement rate will not happen overnight. It might take weeks or even months for your engagement to improve. However, giving it time and resources, it will succeed.

When considering your engagement rate while scaling, keep in mind the rule of 20 as it relates to marketing. This is a rule that points out that it is usually the 20th time that a customer sees an ad that they choose to act on it. The first few times they see it, they actually see it but don’t have any idea what they are looking at. To them, it is just background noise. It isn’t until the 6th or 7th time that they notice it. As time goes on and they see it more and more, they might look things up about it online, eventually even asking questions about it. Depending on their needs, they might begin to realize that your ad actually addresses something that they definitely could use.

For our purposes, we are not actually interested in the 20th time and the decision to actually purchase the product. That has to do with the conversion rate. What we are interested in is everything that happens leading up to that. This is the area that, if you handle it carefully, can really help your business to scale effectively. Focusing on clarity, concision, as well as popping off the page at your clients will really help you stimulate engagement.

Another key to remember here is that over time, new and better channels will emerge for reaching your clients. This past Presidential election revealed to us the power of podcasts. Moving forward, it is hard to say for how long podcasts will have such a pre-eminent position; at some point, there is a good chance that another medium will supplant podcasts as being the preference of younger generations.

All of this might sound fine and good, but what is important to remember is that should you decide to pursue a different medium of communication, make sure that you are in it for the long haul. Simply cancelling it after a few weeks because no fruits have begun to emerge could be the equivalent of pulling out of a stock the day before it quadruples in value. Don’t leave prematurely.

At the same time, it is also important to keep in mind that sometimes you need to cut your losses. If it is clear that you are not seeing any uptick in engagement after having tried it for six months, then it is clear that things are just not going to pan out on this point. Know when to cut your losses, but only after you are absolutely certain that there is no sign that things are beginning to change for the better.

In improving your engagement rates, be prepared for a good deal of trial and error here. Things might not go according to plan initially, but be prepared to adjust and to try new things. At the end of the day, people might not jump on the bandwagon, but if you have a product that people need and you persist in its promotion, you will be successful eventually. Simply refuse to quit. Always be looking for ways to potentially tweak things in a way that will help your business to succeed in boosting engagement rates with customers.